Zac Morgan directing on a film set

Creative director · CMO · Producer

Make it well. Make itknown

Zac Morgan helps speakers, authors and founders tell their stories well and grow them with care.

20 26 Come along for the day Keller, Texas

A few things he's learned · MNFST

The best kind of known is the kind you earn.

  1. Doing it well beats doing it loud.
  2. A good name is worth protecting.
  3. Saying less usually says more.
  4. The circle stays small and the table stays long.
  5. The quiet ones are usually doing the work.
Zac Morgan in the studio

FLD NTS 01 · Meet Zac

The long
story short

Zac Morgan is a creative director, marketer and producer from Keller, Texas. He's the CMO of The Ryan Leak Group and the founder of Motive, a small team that helps speakers, authors, pastors and founders tell their stories well and grow them with care.

He got his start on church staff, where he spent twelve years leading creative and communications teams. Every Sunday was a live show with no second take, which turned out to be great training for telling a story in a room. When he started Motive, the goal was pretty simple. He wanted working with his team to feel like a trip to Chick-fil-A.

Since then he and his teams have gotten to work with folks like John C. Maxwell, Ryan Leak, Lecrae, Christine Caine, Max Lucado and the producers behind The Chosen. He still likes being hands-on, from the shoot to the final cut to the website that carries it.

When he's not working, you'll find him at home with his family, in the garage gym or losing golf balls.

Home base
Keller, Texas
CMO
The Ryan Leak Group
Founder
Motive
Before that
12 years in church creative

FLD NTS 02 · The work

In good
company

Zac's worked with people on big stages, bestselling shelves and one very famous film set. He's helped with their stories, their content and the platforms that carry them.

Keep scrolling

Ryan Leak
01Ryan LeakCMO · brand, site, launches
John C. Maxwell
02John C. MaxwellBook launch event
Chad Gundersen
03Chad GundersenProducer, The Chosen · masterclass

“Zac and his team are the ultimate one-stop-shop.”

Ryan Leak · NYT bestselling author
Valorie Burton
04Valorie BurtonContent shoot
Simon T. Bailey
05Simon T. BaileyBook launch · Amplify Hope
Chris Juen
06Chris JuenProducer, The Chosen · masterclass
Chris Robinson
07Chris RobinsonBrand + website

“Brilliant work. A dream team with Swiss Army knife skills.”

Simon T. Bailey · author, Amplify Hope
Paul Attia
08Paul AttiaBrand + website
David Nurse
09David NurseWebsite · Flow State
Marissa Nehlsen
10Marissa NehlsenGrowth

“Zac got me from ‘loud, not landing’ to compounding.”

Michael Lentini · Harrison Performance
Anthony Lambatos
11Anthony LambatosBrand + growth · MIBE
Brett Eaton
12Brett EatonBrand + content
Reese Rivers
13Reese RiversBrand + website
Rocky Garza
14Rocky GarzaPodcast + content
Joshua Broome
15Joshua BroomeContent days + reels

His favorite role

A Jonathan
to the
Davids

A few wins along the way

4.7MPeople reached in the last thirty days
+75,700New followers in the last thirty days
5.4xReturn on ad spend

FLD NTS 03 · The craft

Where he
helps most

01 / 03

Creative direction

Getting a leader's story, look and voice all pointed the same way. He listens for what makes someone who they are and builds from there.

  • Brand + identity
  • Story + messaging
  • Launch campaigns
A directed content shoot on set
02 / 03

Production

Video and podcasts shot with a filmmaker's eye and a feel for the moment. Content days, keynote reels, shows and everything in between.

  • Content days
  • Keynote + speaker reels
  • Podcasts
Zac Morgan reviewing a shot with a client
03 / 03

Growth

Websites, funnels and the marketing that helps attention turn into booked dates, sold books and full rooms. Built to last past the launch.

  • Websites + funnels
  • Audience growth
  • Lead generation
A speaker rehearsing in an empty arena
Work with his teamMotive→ Where he serves as CMOThe Ryan Leak Group→
Zac Morgan with his wife and four kids

FLD NTS 04 · 6:00 PM

Home for
dinner

Zac's married to Steeli, and they've got four kids who keep him honest and humble.

Everything he builds has to make room for them, and honestly it's made him better at the work. The leaders he admires most are the same people at home as they are on stage.

FLD NTS 05 · After hours

AfterHoursthe long table

Some of his favorite work started around a table and his friends usually know where to find him.

  • 05:30Hot Dad Clubearly morning workouts with the neighborhood dads
  • WKNDA full housefriends families and too much food
  • LATECigars in the drivewaythe kind of talks that change a year
  • SUNSmall groupa few families, good food and honest talk

Last call

Pull up
a chair

If you're building something with your name on it, Zac would love to hear about it. He reads every note.

Work with Motive → LinkedIn →